Thank you to the > 200 brewers who participated in our recent survey! The results were informative (and, at times, entertaining).
- We didn’t even ask about it but a lot of brewers volunteered that they are over-contracted.
- We learned that there are a lot of brewers who aren’t aware that Hop Alerts can be filtered.
- We learned that there are plenty of brewers who aren’t aware of the dropdowns, advanced filters, or sort functionality found at the top of every listing page. BTW, we’ll be releasing major improvements to all of that soon.
- We learned that many brewers are still unaware that the seller’s profile score (which includes metrics such as Shipping Speed) is published on every listing.
- We learned that a lot of brewers aren’t aware that it’s possible to bundle multiple listings into a single cart.
- We learned that some brewers rely heavily on reviews…but don’t like leaving reviews themselves.
Personally, I think that’s unreasonable - the LEx platform is a community (not a store or a vendor). If you want to benefit from the experiences of other brewers, you should be willing to do your part & pay it forward, which is why failing to leave reviews hurts the Community Engagement metric on your profile score.
Some other takeaways…
We confirmed that most brewers want to access & leverage market data. This is on our roadmap.
We confirmed interest in advanced (aka “downstream”) hop products has grown enough that it’s finally time for us to support those products. This is coming very soon. That said, the rapid expansion of advanced hop products that blur lines and hide behind catchy trademarked names (rather than transparently disclosing the process & ingredients) makes this no small task, so we had to draw some interesting lines; a topic for another post. Thanks to @ericsannerud for serving as an excellent soundboard & guide during our development process. If you aren’t already following Eric’s Hop Notes substack, you probably should be.
And finally, the winner of our Memorial Day Giveaway is…